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Telecom operators, VAS Short Codes
take your everyday experiences and make them interactive, and take
interactive experiences and make them faster and easier
For example, if your favorite radio station has a
Short Code, you may be able to use it to request songs, enter
contests, vote on talk show issues, receive traffic and weather
reports, and access many other services. Unlike a 1-800 number, Short
Codes make, busy signals and waiting on hold a thing of the past: your
request or vote gets delivered while you get on with your life. Unlike
e-mail, you can use a Short Code from almost anywhere: you do not need
a computer as your message is delivered right from your phone.
Usage
Used by advertising agencies, media companies,
radio stations, TV channels, marketing savvy companies for campaigns,
contests etc.
For lead generation, if backed by a campaign in
print or electronic media. Advertising agencies prefer to use it as
the response to their advertising campaign is measurable on parameters
like numbers, time, effectiveness etc.
Benefits
Short codes have a high top of the mind recall as they are relatively easy to remember.
Combined with pull sms, marketing campaign can be automated, personalized and analyzed.
Large reach of marketing campaign due to high mobile penetration
Check out the links below for more
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