People like to chat. Social interaction is a fundamental part of human nature, and it has defined the way people and companies deal with each
other. The web may have altered how customers interact with brands, but nearly 30 years after the first site appeared, things are evolving again.
People are looking beyond the browser for real conversations.
Intuitive interfaces that enable conversations between brands and users have arrived in the form of chat apps. By far, the most popular globally is
WhatsApp, a company that has revolutionized the way we communicate. Many chat apps have been created since it started, but none have the
same success or user penetration. WhatsApp is present in 180 countries and is the messaging app of choice in 130+ countries. In addition, it has
also racked up these impressive stats:
► 2.0 billion active users
► 1 billion daily active users
► 29 million messages per minute
► 3 million WhatsApp Business users
► Support in 60 languages.
WhatsApp continues to grow on different fronts. In terms of usage, it has steadily grown from 30 billion messages sent worldwide per day in 2015,
to 65 billion in 2018. This means that WhatsApp is not only one of the most downloaded apps, but also one of the most used. For companies,
this means that their customers are tuned in to every WhatsApp message that comes their way.
The short answer—to all these questions—is yes. 75% of the world uses messaging, and this number will keep growing across a wide variety
of demographic groups. Geographically speaking, WhatsApp is the #1 messaging app in 100+ countries, including Brazil, Saudi Arabia, Indonesia,
India, Germany, Mexico and the UK—and it continues to grow, even after a decade of operations.
Reach 2 billion users with our WhatsApp Business solution. Connect to your users with the most popular chat app globally! With Absit's officially supported API for WhatsApp Business, you'll have access to feature rich, scalable, and GDPR compliant solution.
WhatsApp has created two options for business solutions that are
suitable for the conversation volume a company currently has and plans
for in the future.
While the Business App is dedicated mostly to very small businesses,
e.g. cafés, the Business API has been built primarily for medium to large
enterprises, though small companies can use it too, if they process a large
number of customer interactions.
Check out the links below for more
|